Monthly Archives: September, 2016

Should I hold An “Open House” Event To Sell My Home?

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WELCOME TO THE “OPEN HOUSE” PARTY – OR NOT

If you’re thinking of selling property in the UK, then you probably know how it’s normally done. You find an agent, they help you with the marketing and then you wait a little while for buyers to show an interest.

It can take a while; it may be a week or even more before anyone bites and you can feel a bit like the person who arranged the party, sitting nervously worried that no one is going to turn up.

Invariably, though, they do bite and it always seems, once you’ve had one viewing, others follow. If you’re lucky, your life can seem to revolve around them until, at last, the offer you wanted – or at least something close to it – comes in and you can move onto the next step and perhaps even begin to look forward to completion.

But, while that might be the traditional method for selling homes in the UK, did you know it’s not necessarily how the rest of the world does it and, as estate agency becomes more global and buyers from overseas become more common, the “open house” method is becoming more prevalent.

(http://www.dailymail.co.uk/property/article-3748557/Open-business-hassle-selling-inviting-potential-buyers-view-one-go.html?platform=hootsuite)

The argument is, if you engineer things so you have a lot of possible buyers in the same place at the same time, the chances are that they’ll begin to compete. If they’re competing, then you have a much better chance of getting an offer closer to the vendor’s asking price. Even better, they may even exceed it if the house is close to their “dream home”.

However, there are drawbacks too. If your agent underperforms, for example, or if you opt to conduct viewings yourself and sales isn’t your forte, you could find a whole bunch of disillusioned buyers walk out the door in one go.

As it many other walks of life, it’s horses for courses and, to be honest, if you’ve read this far, you’ll probably already know what would work best for you.

If you’re not a gregarious animal, if the thought of public speaking terrifies you or if your agent isn’t inspiring you with a great deal of confidence, the better tactic might be to stick to the one-on-one approach. That way, if one viewing goes badly, you have time to regroup and learn lessons before the next one. On the other hand, if you can inspire a room and sell snow to Eskimos, then the open house tactic could be your thing.

Whichever you choose, good luck – and, of course, if you think we can help, we’re just a phone call or an email away.

Should I Consider Using An Online Estate Agent?

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SO WHAT HAS YOUR ESTATE AGENT EVER DONE FOR YOU?

We were encouraged to note some recent research has indicated that, these days, as many as 85% of people selling property would consider using an online estate agent.

(http://www.propertyreporter.co.uk/finance/85-would-use-an-online-estate-agent-as-marketplace-grows.html?platform=hootsuite)

From our perspective, it’s certainly a step in the right direction as it suggests folk are now less sceptical than they were about conducting perhaps the biggest financial transaction of their lives on the internet.

However, as you may have noticed, we’re not claiming the figures as a watershed moment for our business model. And that is because, as ever, there are caveats.

The same research goes on to point out, that although the initial approval rating for online agents may be high – perhaps because of the much lower prices we tend to offer – the traditional high street estate agents still have more than 85% of the market.

Why? Well, it seems to be that, when it comes to homes, we want to deal with people face-to-face and not a laptop or computer keyboard. We want someone to hold our hand, guide us and reassure us that they know the patch as well as we do.

For a start-up business in online estate agency – particularly one with an ambition to go nationwide – that’s always going to be difficult. There just aren’t the resources to put experienced boots on the ground across the whole of the UK within a few months, at least not without a massive injection of investment capital.

However – as we like to think we’ve proved – it’s faulty logic to conclude that the services offered by online agents are therefore inferior across the board. A focus on good customer service, a sound knowledge of how the market works and a solid investment in IT can cut across many of the issues. In fact, these days – after almost four years in business – there are few things a high street agent can do that we can’t any more.

But still there is the general public’s reluctance to make that leap of faith – which is certainly something we’re aware our high street rivals sometimes play on (which is understandable in a competitive business arena).

The frustration remains though that, often, vendors make their choices based on assumptions and what they think they know about us – and not the facts.

As the same research pointed out, not many people really know what it is that estate agents actually do to earn their money so there’s a tendency to stick with the old rather than risk with the new – especially when something as important as a house is at stake.

So, in summary, the fact 85% of those who were surveyed would consider an online estate agency is great. The fact that most of them then decide against it isn’t.

Don’t get us wrong… We’re doing okay. We’ve grown considerably since 2012 and our property portfolio now includes homes across England and Wales – from one-bed terraces to luxurious piles in the country.

But it’s going to take a while for online estate agents to break down those barriers and the only way to do it will be through excellent customer care, comprehensive industry expertise, competitively priced packages – and good old hard work …

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About esale

eSale  Estate Agents, founded in 2012, bringing a fresh, clear and easy approach to online estate agency in England and Wales. We are a group of professionals with years of experience in helping people sell and buy property.

We have the skills to ensure the correct price is set for your property and we can negotiate the right sale price between buyer and seller.

Additionally, we can arrange accompanied viewings and also see the sale through to completion.

Your property will feature on Rightmove , Zoopla  and Primelocation esale have a wide advertising network, come and join our approach to selling a property, no matter what your property value is.