Monthly Archives: April, 2017

Here we go again.

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PROPERTY AND ANOTHER ELECTION – IS IT TIME FOR A CHANGE?

Theresa May’s announcement this week that the Government intends going to the polls on June 8 will have taken many by surprise. No doubt there’s a political strategy behind the decision – one the Conservatives are probably hoping will suit them best – but, for the rest of us, it’s another lurch into the unknown and that is bound to have repercussions. The property market is as likely as any other to be affected and, for some, that might be a good thing and, for others maybe not.

First of all, let’s not forget it’s already a sellers’ market. World events such as Brexit and The Donald’s succession to power in America mean there are homeowners who might otherwise have considered moving adopting a wait-and-see approach instead. Fewer homes available inevitably exacerbates demand which tends to lead to an upward trend in asking prices. With an election now scheduled for June, that situation isn’t going to get any better.

However, although there may be fewer sellers around, the irony is that those who do decide to take their property to market may actually do better now than they would if world events move on apace and the artificial bottlenecks applied by political considerations ease.

For first-time buyers though, an election isn’t good news – at least not for the next seven weeks. If the number of homes on the market falls further as sellers await a result, not only does it get even harder to find the right home for you, there could even be a short-term spike in prices – and they won’t necessarily fall again either, at least not in the short-term.

But perhaps the biggest threat another election poses to the housing market depends on who wins. If it’s the Tories, emboldened by a mandate, we could see more radical policy reforms but, equally, if it’s Labour – or any other party come to that – we could see the slate wiped clean and a whole new tranche of new measures introduced which, however well-meaning, could result in slowing the pace of the change in the property market we so desperately need.

Of course, right now, it’s all if, buts and maybes – and there’s the rub. With no long-term strategy insulated against the ever-changing landscape of politics, we simply don’t know what to expect.

Is it time for an independent body or a commission to set long-term strategies for something as vital to the economy as the property market rather than leaving it to the whim of Westminster which, after all, faces change and upheaval every five years? Is it time for someone or something other than the Government to lead the way on building, address the skills shortage in the construction industry, work with local government on issues which stop us keeping up with housing demand and to ensure there are homes which our children will be able to afford in a few years time?

It’s not for us to say, but it’s a thought. Would you vote for that…?

…and now it’s time to deliver!

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READY OR NOT, HERE WE COME

If there was a soundtrack to our lives at Esale at the moment, it would probably be the theme tune from Rocky…

We said we were ready to take on the big guys, we said we were ready for the challenge of the national stage – and now it’s time to deliver.

If you’re one of our regular readers, you’ll know 2017 has already been a bit of a rollercoaster ride. We started it by announcing a crowd-funding drive to raise the capital we needed to help us with the marketing which will make us a household name. It’s a grand dream, we know, and reaching the target looked a little touch-and-go at times. But, suddenly, we’ve done it – and now we have to live up to the promises we have made and give it our best shot.

It’s not going to happen overnight. First we need to run a rule over our options, take professional advice and then think long and hard about how best to use it. We have to come up with a detailed strategy which best suits our brand, decide how to launch it and then how to keep up the momentum over the next 12 months.

We need to be sure we’re consistent, coherent and competitive. In short, we need to convince people that we can be trusted with one of the most important financial transactions of their lives – in fact that we can perform so professionally that they would have no hesitation about recommending us to family and friends.

We’re working on it right now and, if we’re honest, the signs are already pretty good. We’ve already seen a surge in instructions over the last few weeks and we have more properties on our books from across England and Wales now than we’ve ever had before.

But that doesn’t mean we’re complacent. Far from it. We are also very much aware of the trust our investors have placed in us and we are conscious of the fact this opportunity is down to each and every one of the individuals who have decided to be part of our development.

But, at the moment, we would happily admit every day also feels like an adventure. We know we’re heading into a fiercely competitive market and few of our competitors will be happy to see us. We know no one is going to be giving us an easy ride.

But, to be honest, we’re itching to get started. Cue that music … https://www.youtube.com/watch?v=ZvEnIkz82A0

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About esale

eSale  Estate Agents, founded in 2012, bringing a fresh, clear and easy approach to online estate agency in England and Wales. We are a group of professionals with years of experience in helping people sell and buy property.

We have the skills to ensure the correct price is set for your property and we can negotiate the right sale price between buyer and seller.

Additionally, we can arrange accompanied viewings and also see the sale through to completion.

Your property will feature on Rightmove , Zoopla  and Primelocation esale have a wide advertising network, come and join our approach to selling a property, no matter what your property value is.