READY OR NOT, HERE WE COME
If there was a soundtrack to our lives at Esale at the moment, it would probably be the theme tune from Rocky…
We said we were ready to take on the big guys, we said we were ready for the challenge of the national stage – and now it’s time to deliver.
If you’re one of our regular readers, you’ll know 2017 has already been a bit of a rollercoaster ride. We started it by announcing a crowd-funding drive to raise the capital we needed to help us with the marketing which will make us a household name. It’s a grand dream, we know, and reaching the target looked a little touch-and-go at times. But, suddenly, we’ve done it – and now we have to live up to the promises we have made and give it our best shot.
It’s not going to happen overnight. First we need to run a rule over our options, take professional advice and then think long and hard about how best to use it. We have to come up with a detailed strategy which best suits our brand, decide how to launch it and then how to keep up the momentum over the next 12 months.
We need to be sure we’re consistent, coherent and competitive. In short, we need to convince people that we can be trusted with one of the most important financial transactions of their lives – in fact that we can perform so professionally that they would have no hesitation about recommending us to family and friends.
We’re working on it right now and, if we’re honest, the signs are already pretty good. We’ve already seen a surge in instructions over the last few weeks and we have more properties on our books from across England and Wales now than we’ve ever had before.
But that doesn’t mean we’re complacent. Far from it. We are also very much aware of the trust our investors have placed in us and we are conscious of the fact this opportunity is down to each and every one of the individuals who have decided to be part of our development.
But, at the moment, we would happily admit every day also feels like an adventure. We know we’re heading into a fiercely competitive market and few of our competitors will be happy to see us. We know no one is going to be giving us an easy ride.
But, to be honest, we’re itching to get started. Cue that music … https://www.youtube.com/watch?v=ZvEnIkz82A0