A MESSAGE FOR CHRISTMAS
If you’re a regular reader of our blog, you probably know, around this time of year, we’re prone to a bit of a rant about the hackneyed myth that you shouldn’t put your home on the market in the run-up to Christmas.
To be fair, it’s not necessarily other agents who are prone to spreading this unhelpful twaddle any more. It may have been true at one time when people used to do their window shopping by driving around neighbourhoods in their cars looking for For Sale boards or trudging from one high street estate agent office to another with their “dream house wish list” in hand. After all, if it was chucking it down and cold, there probably really was a time when enquiries dried up.
But, these days, it’s like the free Range Rover posts on Facebook or like believing there’s a way others can check if you’ve been stalking their profile…
People just believe what they’re told and forget, if you’re looking at property these days, you can side-step all the leg work just by visiting one of the online portals and keying in a few search terms – all from the comfort of your armchair or even on the bus on the way home. You can even check out what homes have been selling for in your chosen area and, with a bit more research, even who has been selling them.
Yes, it is true that there is still a bit of a seasonal downturn as people’s focus turns more towards Christmas. Yes, there has been a more noticeable drop in the amount of new homes coming onto the market in 2016 in the uncertainty caused by the Brexit vote and the election result in America.
But, if you think about it, what does that mean? Does it mean you should shut up shop, hunker down and wait for everyone else to start selling again? With all due respect, if you think that’s the best plan, we’d beg you the have another go…
Fewer homes available means a narrower choice – and buyers with less choice are more likely to act if they see something which is close to what they’re looking for. It’s a well-known selling technique to suggest you’re offering something which might not be available tomorrow – and, at this time of year, with fewer properties coming to market, it’s not just sales patter; it’s the truth.
Put your home on the market today and it is likely to be among a smaller number of properties available. Wait until spring and, guess what? Your home may be among dozens in the same area, which may have an impact on price and how quickly you sell.
Wait until after Christmas? Bah humbug! If you have property to sell, get ye to market – and the sooner the better!