A SELLING TECHNIQUE WHICH SHOULD GO BY THE BOARD …?
When you’re selling property, For Sale boards are usually part of the deal. You pick your estate agent and, within a couple of days, someone comes around to put it up. It takes a few minutes and, suddenly, the whole street is aware that, soon, you may no longer be their neighbour.
Sometimes, the prospect of those conversations over the garden fence or at the bottom of the drive with folk who live nearby is enough to prompt some sellers to request that their agent dispenses with a For Sale board. Sometimes, too, there are genuine personal reasons why a client wishes a sale to be discreet.
Believe it or not, we’ve even had a few sellers ask if we would mind not putting up a board simply because we’re an online agent; that means our fees are considerably lower than our high street rivals and they didn’t want neighbours thinking they were selling “on the cheap”!
In our view, if you choose to instruct us, it suggests you’re smart enough to have worked out a savvy way to sell your home and that an online estate agent can provide much the same service as a traditional one, regardless of what they charge.
But, whatever the reason for not having a For Sale board, we take the view that the customer is always right and, if that’s your preference then that’s perfectly fine …
… we would point out that you could be missing a trick when it comes to reaching possible buyers. Fair enough, if your home is on a cul-de-sac, there might not be that much passing trade. But, if not, it could be that your buyer walks or drives past every day and is unaware that your house is one the market.
Your property will only be available to view on the portals such as Rightmove and Zoopla, in the press or in a high street window and, although it’s true a dedicated buyer may find it there, the more casual house-hunters may not.
What if your address is someone else’s ideal? They pass your home regularly and have often mused about how it would suit them – but, as there’s no board, they won’t know it’s available.
There’s the neighbours too. Maybe they know someone looking for property like yours or maybe one of their family is looking for something close by.
Something else to bear in mind is that a For Sale board may also attract attention from other firms which you may find helpful; professional cleaners, solicitors or removal firms for example. Some keep an eye open and drop leaflets through letterboxes of homes with boards outside and, although you may have already sorted something out yourself, it’s sometimes useful to have a few to browse so you can compare prices.
But, at the end of the day, the decision on whether to have a For Sale board is yours to make. Adorned with telephone numbers and website addresses, of course they’re great publicity for the agent – but this is YOUR house sale and you have the right to make a choice.
If you are thinking of selling and you would like advice on other aspects of moving home, why not have a browse through earlier blogs (http://www.esaleuk.com/ourblog/) or have a look at our How To … videos (http://www.esaleuk.com/how-to-videos/)? Equally, feel free to give us a call or drop us a line. We’re here to help if we can.